TERMS OF REFERENCE
RESEARCH & DEVELOPMENT PROJECT: STUDY OF TOURISM SECTOR OF MISSAN
Project: Beautiful Missan
Position type: Consultancy – Study/assessment topic Research on Tourism sector Study Sites Missan Governorate
Duration: 2 months
Reporting to-Direct Project Manager Technical Reporting Livelihoods Adviser
Application deadline: 15 December 2020
Start Date: 01 January 2021
- INTRODUCTION: Oxfam is an international confederation of 17 organizations working together with partners and local communities in more than 90 countries. Oxfam GB has presence in Iraq since 2014 in response to ISIS conflict. Oxfam has been working in Iraq for the last three years in South Iraq with a multisectoral response in various governorates.
Oxfam works with partner organizations and alongside vulnerable women and men to end the injustices that cause poverty. We save lives and help rebuild livelihoods when crisis strikes. And we campaign so that the voices of the poor influence the local and global decisions that affect them. In humanitarian work, Oxfam specializes in water, sanitation and hygiene, emergency food security, livelihoods and protection.
1. BACKGROUND: Oxfam’s programme was established in 2014 in response to the ISIS conflict in Iraq. Oxfam has been implementing activities during the past few years around the delivery of 3 main areas: A) Lifesaving humanitarian assistance b) Recovery assistance, and C) Promotion of Women Rights.**
A. Lifesaving humanitarian assistance: to newly displaced populations residing in camps or host communities. The bulk of this work was done around the various governorates of Iraq including Kalar, Kirkuk, Ninewa, Anbar, Salahaddin and Erbil. Activities included: Multi-purpose cash assistance, food vouchers, establishment/rehabilitation of safe water (boreholes, repair of infrastructure); Emergency water supply (distribution of water through trucking and bottled water); Setting up water tanks and networks in camps; Distribution of hygiene items; construction of latrines; Cash for Work opportunities inside the camps to allow construction work and solid waste management; and Distribution of emergency winterisation kits.
B. Recovery assistance: to returnees, local host communities and IDPs to recover from the post-conflict and to cope with protracted displacement. The main activities implemented under this area of work included: Rehabilitation of water infrastructure; Supporting local authorities to rehabilitate essential public services (schools and hospitals); Grants to returnees to recover damaged businesses; Provision of livestock to support farmers; Cash for Work opportunities contributing to income for vulnerable families and supporting rehabilitation of infrastructure of public interest (irrigation canals, main roads).
C. Promotion of Women Rights: supporting WRO’s and extensive programming that supports women’s economic empowerment as well as advocating for gender justice and equality though policy change, which includes the finalization and implementation of the Iraqi National Action plan.
- PROGRAM OVERVIEW: Through financial support from EU, and in partnership with UNDP, Oxfam launched a project in Missan Governorate to develop and build local tourism infrastructure which in turn can support job creation and promote local business.
The tourism sector in Missan has major potential for economic development and employment creation. Oxfam aims to work with different stakeholders to promote the tourism industry in Missan and specifically for the targeted location in this project. If the sector as whole is not supported, just rehabilitation/renovation work will not be enough to stimulate the local economy. To promote this, Oxfam plans to conduct a detailed study on the tourism sector of Missan through a specialized consultant with a clear development plan for promotion of this sector. This study will be based on the existing work which has already been done under the ‘’Provincial Development Strategy, Missan Governorate’’. However, a more detailed plan is needed for the medium to long term growth of the sector. This study will inform the strategies and plans and key players which could contribute towards this initiative. The study will focus on the potential for investment opportunities, within the tourism sector and return on investment.
As part of the project, Oxfam will carry out a broad advocacy and media campaign to promote, the history, culture and tourism potential of Missan. A range of communications products alongside social media campaigns will support this promotion; as well as events that can promote the rich cultural and environmental heritage of Missan. These events will be hosted through local Missan Governorate in close collaboration with the tourism association of Missan and other key stakeholders.
3. PROJECT LOCATIONS
Missan Governorate is located in south-eastern Iraq. With an area of 16 072 km2, Missan occupies 3.7% of the total area of Iraq. It has joint administrative borders with (S–>N) Basra, Thi-Qar and Wassit governorates, and a joint international border with Iran – including Al-Sheeb border point. Missan was not directly affected by violence associated with the ISIS crisis. While the conflict brought over some IDPs (mostly from NinevehMissan hosts less than 0.2% of all IDPs in Iraq. Infrastructure in Missan is largely not damaged and functioning. The only few cases of damage are reported for roads in all qadhas, specifically Al-Amara – where damage is reported in schools, youth centers, fire stations and markets. However, houses are intact, there is no reported contamination by explosives, and rubble removal is needed in only 5% of IDP locations (IOM Integrated Location Assessment II Report (ILA II, completed in March-May 2017). Although Missan was not affected directly by the recent ISIS conflict, it has been ignored for development work. High population growth rate and urbanization have increased since 1997 due to lack of services and livelihood opportunities in rural areas. Between 1997 and 2016, urbanization grew from 66% to 74%. The migration from rural to urban population has put pressure on all service sectors including employment.
5. STUDY GOAL
The overall goal of the study is to allow Oxfam to get deeper understanding of the tourism sector of Missan and develop strategy & development plans to promote the sector with the aim to grow employment and local economic activities.
6. OBJECTIVE & SCOPE OF THE ASSESSMENT
Oxfam aims to work with a team of professional and reputable consultancy firm/individuals with strong expertise on conducting research and developing strategy in tourism sector. The ultimate objective of the assessment is to inform existing economic development program and develop medium to longer terms strategy for future designing of most relevant economic options available to local population in tourism sector of Missan. The specific objectives of the study include,
i. Conduct zoning of existing tourism spots and produce zone maps of those areas of Missan Governorate.
ii. Identify existing actors – private/public – engaged in the tourism sector and their contribution/plans for the promotion of tourism in Missan.
iii. Identify potential areas for development of the tourism sector, including a detailed strategy and development plans for medium to longer term.
iv. Identifying the role and importance of private sector in tourism sector and developing strategies to engagement with private sector for wider development of the sector.
v. Draft investment plans with expected return on investment which could contribute toward overall development of tourism in Missan and overall growth of employment opportunities.
vi. Identify the key barriers and constraints which need to be addressed for growth of this sector.
vii. Provide concrete recommendations to strengthen and diversify livelihood and income generation opportunities for vulnerable individuals’ – men and women – based on evidence and robust analysis.
viii. Identify and recommend realistic, safe and sustainable livelihood opportunities within the tourism sector of Missan.
ix. Identify the key areas of improvement in Missan’s tourism sector which can promote job creation. This would require to explore the sector with the labor market lens.
8. INTENDED APPLICATIONS OF STUDY RESULTS: It is expected that the results of the study will be applied in the following ways.
i. Build partnership engagement with private sector and encouraging private sector actors to grow their investment in tourism sector based on the strong evidences emerged from the study.
ii. Work with local government actors to improve the enabling environment and structures which contributes positively toward the promotion of sector.
iii. Invest in small scale business in tourism sector which in turn can create more jobs and boost local economy.
iv. Identify clear ways of involving local vulnerable population, specially youth and women, in overall growth of the sector and enhancing their role in the development work.
v. Develop promotional messages and information material for wider dissemination on Missan’ tourism to attract local and regional tourists.
vi. Explore investment options with donors and funding institutes on areas of key importance which can promote the local economy in medium to long term.
vii. Set a base for the upcoming programs to measure the impact of the intervention.
viii. Refinement or re-designing of the interventions to align with the ground truths.
ix. Recommendations on designing of programs most relevant to the local population with optimal gain in economic recovery and livelihood promotion process.
9. METHODOLOGY: To provide a comprehensive analysis, the consultant is expected to adopt the balance of quantitative and qualitative methods which includes but not limited to the below.
- Desk Review
- Qualitative data collection
- Quantitative data collection
The details of the methodology, survey design, sampling plan, data collection and analysis and presentation of the survey findings will be described in detail in proposal submitted by the consultant. For any data collection, applicants need to clearly define the approach and availability of any existing network of enumerators and logistical arrangement.
I. Inception report includes assessment, work plan, detailed methodology, , outline of final products, survey tools, process of data collection, analysis and final set of data collection tools.
II. Inception workshop with key Oxfam management staff and presentation of the whole work-plan.
III. Complete set of data in raw and analysed form with clear recommendations and development plans.
IV. Final assessment report as final product of the study.
V. Missan’s Governorate tourism sector development plan.
10. CONSULTANCY PERIOD
The consultancy period will be for a period of total two months. Applicants need to clearly breakdown this time-period of two months into specific activities in technical proposal.
11. CONSULTANT PROFILE
A reputed research firm/individual with proven experience in conducting research studies. Some of the key requirements are,
- At least 8-10 years of experience in undertaking researches with specific focus on tourism sector.
- At-least 3 studies carried out on tourism in a range of different locations.
- Strong knowledge and experience of tourism industry.
- Mandatory to have experience of working in Middle East with strong knowledge of context.
- Desirable to have working experience in Iraq.
- Demonstrated experience of working both in urban and rural settings with strong work exposure on economic development work.
- Proven experience of working in conflict settings.
- Experience of coordinating with diverse set of stakeholders, including government institutes, private sector, donor’s representatives, local and international NGOs.
12. INTELLECTUAL PROPERY RIGHTS
All documentation related to the assignment shall remain the sole property of the Oxfam.
How to apply
APPLICATION PROCESS: The application process should include the following document,
- Application letter, covering previous experience and how it is relevant to the proposed assignment.
- Technical proposal with details of overall methodology of research.
- Detailed budget covering specific cost related to assessment, i.e. consultancy fee and other associated cost.
As part of your online application, please upload the above required documents to the below email;