Requests for business plans from physicians by financial administrators are
increasing as health care organizations face shrinking reimbursement and physicians
compete for limited resources. Occasions in which surgeons may be asked to write a
business plan include starting a business based on a research discovery; developing a new
program or service line; and, requesting funds to purchase equipment or renovate space.1-
The term “business plan” has broadened in medical settings to include clinical program
proposals and requests for funding new technology. The purpose of this paper is to
provide busy professionals suggestions for being integral members of a team of clinicians
and administrators that writes a business plan in order to expand existing services or
procure novel services. A brief case report appears at the end of this article to
demonstrate how a clinician might use a business plan.
The purpose of writing a business plan is to obtain funding for new ideas.4
Changes in the financing and delivery of health care and the increasingly competitive
nature of the health care marketplace threaten the once traditional predictability of health
Writing business plans has become necessary to convince those who
allocate resources that a vision is achievable and that it will add value. Business plans
have established roles within the non-profit and for-profit sectors to enhance the
organization and implementation of human effort and capital for social benefit. A wellwritten
business plan can provide competitive advantage by encouraging surgeons to:
formally analyze risks and alternatives; estimate potential revenue and expenses; and,
identify resources and tasks necessary to implement a new program or service line.
See the documents below to help you understand better how to write a great business plan.
1.Business Plan Conception Pattern LanguageDownload.
2.Business Plan Writing for phsiciansDownload.
3.How to Write a Great Business Plan.Download.
4.Lessons Learned in a First Business Plan Competition Download.
5.To plan or not to planDownload.