Provision of Employee Branding

Provision of Employee Branding

Request for Quotation for Employee Branding

Opportunity Background:


Billions of people around the world do not have the opportunity to realise their potential. The world we have actually does not work for many of us, and challenges like prejudice and discrimination are holding us all back. We need to right people who will be strong-willed and tenacious to face unexpected challenges to drive the initiative to make the world a better place.


We started building a world that works for all of us 45 years ago and are now ranked #1 in the world at it. We started in Bangladesh, and now operate across eleven countries. We work in a huge number of fields, in many different modalities, but everything we do is for good, and at scale, and it all comes together in one ecosystem offering the world a new narrative.


We turn over a billion dollars every year and none of that goes to lining shareholders’ pockets, we have graduated 12 million students across eight of the most war-torn countries in the world and, just in Bangladesh, our legal services team recovered USD 3.7 million on behalf of female clients. And that is just the start.


We have graduated 1.5 million people out of ultra poverty, and there are now over 50 other countries around the world implementing the programme. We need the right people to come up with solutions and implement them in scale.

The planned employee brand positioning will be part of a larger marketing effort to retain top talents and recruit the right kind of people. The final output will be used for mass-level promotion across various channels while acting as a reference material for Communications and Human Resources. It is being assumed that the target audiences do not have significant knowledge about BRAC’s employer brand. This content will be used to revamp the larger communications efforts.

Opportunity Structure:

Request for Quotation for Employee Branding

Schedule of Services and Priced Quotations are hereby invited under the terms and conditions mentioned below on your Letter Head Pads.

Ensuring a strong employee brand identity to help us differentiate in the employee market.


  • Creating an employee value proposition to position BRAC in a way that will help us retain top performers and attract the best external talent
  • Creating an employee brand visual identity and defining our creative messages to position ourselves rightly in the employee market


The objective closely aligns with our organisational priority that is to develop systems and processes to leverage and work with the wider BRAC family. To build a world we all want, we need to find talented individuals to come work with us. Our employer brand identity will give us a guideline for a consistent approach in hiring and retaining high quality talent around our operations worldwide.

Competitive Scope:

Quotations to be submission by: 13.12.2020 on or before 2 PM

Quotations may be directly submitted to . Please mention this on email subject line “Quotation for Employee Branding”. Considering the present pandemic situation, hardcopy submission of quotations are restricted.

  • To help us track our procurement effort, please indicate in your email where ( you saw this tender/procurement notice.
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