Organization: UN Children’s Fund
UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.
Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.
And we never give up.
For every child, results
This position resides within the Digital Strategy Section, as part of the Division of Communications and reports directly to the Head of Social Media News and Emergencies. The Digital Strategy Section manages all global digital channels and digital communications for UNICEF, including unicef.org in 5 UN languages, global social media channels, and digital multimedia content creation. The Section is also responsible for the build, management and maintenance of global website properties, including country and regional office support for digital transformation, governance and capacity building.
How can you make a difference?
Under the general guidance of the Head of Social Media News and Emergencies, the Digital Communication Specialist – Social Media serves as the editorial lead for UNICEF’s global social media channels and is responsible for driving and implementing a news-driven social media content strategy with a strong focus on humanitarian emergencies. Responsibilities include developing audience driven social media content strategies with a focus on emergencies and news; writing, editing; making recommendations regarding the use of current and future digital channels; helping guide digital editorial processes with relevant colleagues from the Digital Strategy Section; and serving as one of UNICEF’s key representatives in its global digital outreach – on quality content, strategy and capacity building.
The incumbent of this post will serve as the editorial lead for UNICEF’s global social media accounts, with a focus on news driven content and humanitarian emergencies.
- Writes, produces and creates high-impact social media content and works with the Section’s graphic designers and video editors/producers to develop compelling content.
- Edits social media copy and content to make it as engaging as possible.
- Plays a leading role in establishing and refining UNICEF’s editorial style and voice on social media, working closely with the Head of Social Media News and Emergencies and Head of Social Media Campaigns and Supporter Engagement and team colleagues.
- Responsible for the weekly and monthly social media content management schedule, working closely with Social Media Editors to implement. Contributes to and helps guide wider digital editorial plans with relevant senior colleagues of Digital Strategy Section.
- Leads an audience driven social media strategy for UNICEF’s ongoing response for children in humanitarian emergencies, including L3, L2, natural disasters, protracted or forgotten crises.
- Leads on the development and implementation of a social media strategy for UNICEF’s #ChildrenUnderAttack advocacy campaign that reaches new audiences, drives interest, engagement and action – and complements our ongoing communications and work on emergencies globally.
- Plays a central role in UNICEF’s integrated communications news ‘desk’, working closely with relevant Digital and Media colleagues in HQ and globally to create social media content on relevant or trending news stories and social media conversations.
- Works closely with relevant social media colleagues to develop marketing, influencer and partnership strategies in the area of humanitarian emergencies and news-driven content.
- Working with relevant colleagues, provide analytics reports to management on content and campaign performance and provide recommendations on what can be done to improve our digital presence.
- Leads the user engagement strategy for UNICEF’s global social media publishing and analytics tool (Hootsuite) with the support of social media team colleagues.
- Support other teams, divisions, Country and Regional Offices in their day to day social media efforts as well as wider digital strategy.
- Train colleagues to use social media effectively, including country Representatives and field-based communicators.
To qualify as an advocate for every child you will have…
- An advanced university degree in a relevant field such as Communication, Journalism, Public Relations or Marketing. (Or an undergraduate degree plus at least 2 years of demonstrated professional experience in the field of journalism, communications, external relations, public affairs, public relations, marketing or corporate communications.)
- Five years of progressively responsible and relevant professional work experience in communication, digital engagement, social media, marketing.
- Experienced and current in publishing on wide range of social media platforms, including Facebook, Twitter, YouTube, LinkedIn and Instagram.
- Prior social media content strategy and platform management experience working with a global organization, especially working on projects of similar scale, involving multiple users and groups.
- Experience in enterprise social media management tool, ideally for a global organization, and measurement/listening tools.
- Three years direct experience managing social media communication channels.
- Two years International and/or international field experience preferred.
- Knowledge of United Nations or other international aid or NGOs highly desirable.
- Fluency in English required and another UN language an asset.
For every Child, you demonstrate…
UNICEF’s core values of Commitment, Diversity and Integrity and core competencies in Communication, Working with People and Drive for Results.
- Communication [II]
- Working with People [II]
- Drive for Results [II]
- Leading and Supervising [II]
- Formulating Strategies and Concepts [II]
- Relating and Networking [I]
- Persuading and Influencing [II]
- Applying Technical Expertise [II]
- Entrepreneurial Thinking [I]
View our competency framework at
UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.
Mobility is a condition of international professional employment with UNICEF and an underlying premise of the international civil service.
Only shortlisted candidates will be contacted and advance to the next stage of the selection process.
UNICEF is committed to diversity and inclusion within its workforce, and encourages qualified female and male candidates from all national, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of our organization. To apply, click on the following link http://www.unicef.org/about/employ/?job=517053