Consulting Firm – North Africa/Morocco

RFP Reference number: RFP/240116

Background

MAGENTA is a social and behavioral change research and communications agency

operating globally from the Middle East to West Africa. MAGENTA specializes in

understanding human decision-making processes in order to design communications

solutions for sustainable and scalable positive change in fragile and conflict-affected settings.

Using the latest in behavioral science principles and a rigorous approach to research,

strategy, campaign design and implementation, MAGENTA designs and implements

social and behavior change communication (SBCC) interventions to support development

actors to achieve their objectives. MAGENTA ‘s services range from formative research,

strategy development, creative development, campaign management to monitoring and evaluation and capacity building.

Request for Proposal

The goal is to partner with an organization capable of assisting MAGENTA in creating

and delivering a specialized training program on gender equality and children’s rights to NGOs in Morocco.

• Phase 1: Project launch

Following the kick-off meeting which will detail the expectations, MAGENTA and its

partner will consult with the project team to produce a launch note, updating the initial

technical proposal and work plan schedule.

• Activities and Deliverables:

• Identification and mapping of 50 to 60 NGOs and associations across three

regions to train a total of 40 organizations.

• Recruitment of 3 training assistants from the identified NGOs and 3 trainers

from the partner’s firm for facilitating the training.

• Contacting 40 NGOs and associations to confirm their interest, ensuring at

least 40 confirmations.

• Supporting literature review and conducting necessary consultations.

• Preliminary report including all the above activities.

• Phase 2: Module development

The partner will develop a logistical plan for training and organize the facilitators’ travel

to the regions. They will also suggest venues for training sessions and handle the

logistics in the three selected regional clusters.

• Activities and Deliverables:

• Planning and organizing venue selection and travel arrangements for

training sessions.

• Aligning training modules with the Moroccan context, especially the

contexts of the Sous Massa, North (Tanger Tetouan Hoceima), and Oriental

regions.

• Initially developing modules in French, which will then be translated into

Darija and Amazigh by the partner, based on client demand.

• Training guide for trainers, support slides, and materials for each session.

• Phase 3: Training delivery

This phase focuses on the mobilization of the partner for a series of 11 training

sessions. The initial ‘Training of Trainers’ session in Casablanca is designed to

acquaint trainers with the training modules. Post-training, these trainers will lead

sessions in various regions. The partner will oversee the quality of these regional

training courses, particularly by ensuring the presence of an experienced consultant

at each session. Training assistants, once familiar with the modules, will actively co-

facilitate subsequent sessions. The partner will also manage the transportation

logistics for the regions.

To ensure the effectiveness of the trainings, each session will be limited to 15-16

participants, targeting a total engagement of 150-160 individuals, in addition to the 3

assistants and the initial MAGENTA team. Following each training, the partner is

expected to conduct a debriefing session with MAGENTA, draft a training report, and

collect visual supporting materials. Participants will also be asked to complete an

evaluation form, the results of which will be compiled and shared with MAGENTA.

These efforts aim to gather insights for recommendations to the project sponsor and

to identify existing or promising initiatives within the NGOs.

Furthermore, the partner will identify key relays for sharing the training online via social

media and organizational platforms, enhancing the training’s reach and application.

• Activities and Deliverables:

• A comprehensive report of the ‘Training of Trainers’ including the methodology, execution, and feedback.

• Detailed reports from each regional training session, including the list of participants, the training process, and outcomes.

• A final report on all training sessions encompassing debriefings with MAGENTA, contributions to identifying social media and platforms for online dissemination and sharing evaluation results with MAGENTA.

• Project duration: 6-month project duration, with specific activities and deliverables scheduled for completion in their respective phases.

Key Competencies

1. Expertise in gender equality and children’s rights: vendor must have

specialized knowledge and experience in these areas to ensure the training is

authoritative and comprehensive.

2. Local context knowledge: it’s crucial that the vendor has an in-depth

understanding of the Moroccan socio-cultural environment to ensure the training

is relevant and effective.

3. Language proficiency: fluency in French, Darija, and Amazigh is essential for

clear communication and for the training to be accessible to all participants in

Morocco.

4. Monitoring and evaluation: the ability to evaluate the effectiveness of the training

and adapt as necessary is key to the project’s success.

5. Stakeholder engagement: the vendor should demonstrate the ability to effectively

engage with NGOs, civil society organizations, and other relevant stakeholders

within Morocco.

Submission

Proposals must include:

1. Executive summary: a concise overview of the proposal and the vendor’s

approach to the project that could complement MAGENTA’s.

2. Organizational profile: key information about the vendor’s history, experience,

structure and proof of expertise are required.

3. Team qualifications: information on the experience and qualifications of the team

members who will be leading the project, including language proficiency. CV’s

must be attached.

4. Budget: budget with clear cost explanations for all aspects of the project.

5. Timeline: a timeline detailing key milestones and deliverables.

6. Monitoring and evaluation plan: a summary of how the vendor will assess the

project’s impact (other than MAGENTA’s approach)

Please note that proposals which do not include all required documents will be disqualified.