Create Production Runner

Who We Are

Girl Effect is an international non-profit that builds media that girls want, trust and need. From chatbots to chat shows and TV dramas to tech, our content helps adolescent girls in Africa, and Asia make choices and changes in their lives. We create safe spaces for girls, sharing facts and answering questions about health, nutrition, education, and relationships, empowering girls with the skills to negotiate and redefine what they are told is possible “for a girl”.

Our reach is 50 million and counting. And we’re using technology to reach girls at scale so every girl can choose to be in control of her body, her health, her learning and her livelihood.

Because when a girl unlocks her power to make different choices that change her life, it inspires others to do so too. She starts a ripple effect that impacts her family, community, and country.

That’s the Girl Effect.

Background

Girl Effect uses a branded media approach towards delivering behavioural change messaging.

We reach girls across the world, where they are -online and offline, to support them at the critical moments in life when choices around their health, education and economic future need to be made.

We use our expertise in behaviour change science to motivate and equip girls with information and support to help them see a different future for themselves, act on those choices, and drive greater demand for the opportunities and services available to them.

Chhaa Jaa in India, Tujibebe in Tanzania, and Yegna in Ethiopia – are some of our youth brands. They exist across multiple channels – digital ( Facebook, Instagram, Youtube, Tiktok, Whatsapp), TV, radio, print and offline. Together, these brands reach 50m people in 20 countries in Africa and Asia.

Girl Effect’s Big Sis

Big Sis is an AI-powered chatbot designed to provide girls with a safe and private online space to seek advice on sensitive topics like sex, STIs, HIV prevention, relationships and other sensitive topics they may not feel comfortable talking to anyone else about. It aims to address the girls’ concerns and questions in a conversational and engaging manner. After evaluating the impact of the parent brand, Springster, and the product, Big Sis, a decision has been made to develop Big Sis as a separate standalone brand. This campaign will work as a reintroduction of Big Sis and towards helping girls take up SRH services.

Big Sis is Girl Effect’s first artificial intelligence (AI)-powered chatbot, reaching girls in South Africa at scale. Coming to life on Facebook Messenger and WhatsApp, Big Sis provides girls with a private, online space where they can access trusted, non-judgmental advice about sex, STIs, HIV prevention, relationships and other sensitive topics they may not feel comfortable talking to anyone else about.

Big Sis at a glance:

• Asking questions
• Curated answers
• Available on Whatsapp and Messenger 24/7
• Safeguarding
• AI-powered – understanding the language that girls use about sex and relationships
• A global product that is localized for the culture and language (South Africa)
• Fun interactive content and quizzes easy to navigate
• A persona the girl loves and relates to
• Data-driven design

Big Sis is portrayed as a slightly older sister figure who speaks in an adolescent tone, using slang and emojis to enhance comprehension. Her purpose is to create a comfortable and secure environment where girls feel encouraged to share their deepest questions and concerns. By providing information, Big Sis aims to empower girls, boost their confidence, and foster independent decision-making.

Our target audience comprises girls and young women aged 18-20, with potential spillover encompassing the age range of 16-24. Geographically, Big Sis aims to be accessible to all girls and young women across South Africa. However, for this specific campaign, our focus is on service referrals in the Western Cape region, particularly in the neighborhoods of Khayelitsha and Mitchells Plain.

The Context

Our goal is to design and build a campaign that reintroduces Big Sis to our audience and emphasizes the role she plays in connecting girls to Sexual and Reproductive Health and Rights (SRHR) services. In collaboration with MSSA, we are expanding our partnership to provide a toll-free helpline staffed by trained agents. This initiative aims to connect young people to reliable, confidential, and high-quality services.

Geographically, Big Sis will be accessible to all girls and young women in South Africa. Still, for this particular campaign, we want to focus on service referral in the Western Cape, focusing on the neighbourhoods of Khayelitsha and Mitchells Plain.

Girl Effect aims to increase public engagement with Big Sis across the community by utilising impactful mediums such as murals and posters. By strategically placing wall art in locations where girls and women encounter them regularly, we can effectively reach and connect with our target audience. These visually striking murals serve as powerful storytelling tools, captivating communities and sparking meaningful conversations.

• Murals– Our primary objective is to create two large-scale murals in Khayelitsha and Mitchells Plain featuring Big Sis, a communication message, and a QR code that directs girls to the website. Additionally, we plan to paint smaller Big Sis images in various unexpected and intriguing locations throughout the townships, such as walls of local shops. These smaller artworks will serve as hidden gems, leading to exciting discoveries.

In developing these artworks, we will embrace a street art philosophy, allowing for the inclusion of more direct and impactful messaging. The intention is to present the messaging in a manner that appears less commercial and more artistic while maintaining a strong activist perspective.

• Posters- Our plan involves designing a series of “print ads” that will be displayed in community centers, event venues, clinics, and sports areas within the two townships. These posters will encourage girls to interact with Big Sis and also to access available services. Each poster will prominently feature a QR code that directs girls to the Big Sis website.

Our aim is to ensure the widespread distribution of these posters. Wherever there are unauthorised signs promoting illegal abortion services, we intend to replace them with our messages.

Timeline- We aim to start this work in August 2023 and have our artwork and posters placed around South Africa throughout September and beyond for up to one year.

The Campaign: Big Sis has Gotchu!

The Scope:

We seek a passionate and well-organized Production Runner to help us proceed smoothly with this project. This Production Runner would assist us with the following:

• Scouting and proposing potential locations to the team where we can place the murals and posters. For the most eyeballs.
• Speaking to the necessary government officials to understand the process and the documents needed for the project. This will be for posters and murals.
• Initiating conversations with property owners, negotiating access and securing their permission to use their properties for 1 year.
• Securing the necessary permissions with the local governing bodies
• Ensuring that timelines are observed, and the scope of the artwork is fulfilled
• Research practical information and logistics involving potential locations and make bookings and travel arrangements where appropriate, e.g., flights, hotels and transportation
• Liaise with key members of the production team to assess visual and technical specifications
• Ensure no disruptive noises or events are likely to occur during the creation of the murals
• Ensure the technical requirements for equipment, power sources and crew accommodation on site are met
• Distribute maps and directions to locations, often known as movement orders, to ensure all services and crews reach the locations as directly, safely and quickly as possible
• Provide relevant support information to all services and crew
• Manage the location on the day and resolve practical or people-related problems as they arise
• Supervise location support staff throughout the process
• Deal with members of the public who may intrude upon a location
• Ensure the final clearing up (‘the wrap’) runs smoothly and thank site owners.

This work would take 3 months to complete and oversee all the work across South Africa, so the Production Runner would need to be available for this time and have the ability to travel.

What We Value

• Alignment with our mission and a commitment to empowering adolescent girls
• An understanding of and (ideally lived) experience in the countries we work in
• Empathy, curiosity and excellent communication skills
• The ability to really listen to our needs and drive to strive for the best solutions
• A supportive mindset to help our teams and partners develop their skills and knowledge
• Openness and honesty about where we could improve
• Self-starting partners who can manage their workload

Tentative Timelines

• Terms of reference published: June 16th 2023
• Deadline for responses: June 29th 2023
• Start Date: August 2023

Who You Are

Skills and expertise:

• Effective communicator and writer in English and Zulu who can synthesise, communicate and simplify complex language concepts as per the needs of girls and young women.
• Excellent interpersonal communication skills and experience working in a multicultural team across multiple countries. Sensitivity to cultural differences is essential.
• Experience in health-related content/Behavior change content production in the field of Sexual and Reproductive Health and Rights and Economic Empowerment would be a massive bonus.
• Multi-tasking: be able to be organised and prioritise when asked to do different things by different people at the same time
• Communication: work well with the rest of the production team and the crew
• Exceptional organisational skills and detail-oriented with the ability to manage schedules, coordinate logistics, and ensure smooth operations on set or during events.
• Precise time management skills to prioritise tasks, work efficiently, meet deadlines and adapt to changing priorities.
• Basic safeguarding and digital safeguarding knowledge are a plus.
• The ability to network with a range of people
• The ability to remain calm and perform well under pressure
• a proactive approach to work
• an understanding of the industry
• enthusiasm and motivation
• a driving licence and your own transport – is usually necessary
• Familiarity with tools such as Google Suite, Asana, and Slack is a bonus.

Requirements:

• At least 3 years relevant work experience as a production runner, previous work experience in one of our geos is an advantage,
• Experience & proven success managing sets and people, artistic or film,
• Strong cultural awareness and sensitivity about the cultures within which Girl Effect operates,
• Experience working remotely with colleagues and/or field agencies and the ability to work effectively in multicultural teams with varying expertise, skills and backgrounds,
• Creative and inquisitive mindset,
• Ability to communicate and build strong relationships with senior stakeholders, consultants, vendors and clients,
• Commitment to realising the potential of girls and to the vision and values of Girl Effect.

Attitudes we are looking for:

• Comfortable with complex organisational structures and multiple stakeholders
• Comfortable with shared decision making
• A ‘do-er thinker’, someone who takes initiative
• Enthusiastic about talking to and interacting with people across cultures and geographies – this role will require extensive conversations, presentations, documentation and fire-fighting
• Highly empathetic and context-sensitive – able to balance conflicting needs and priorities decisively
• Being able to take instructions and follow them efficiently & staying calm under pressure
• Mission-driven and cares about making a difference in the lives of young people and vulnerable sections of society.

Proposal Submission

• Profile
  • Detailed CV
  • Detailed reference list indicating the scope of similar assignments carried out
    • Please showcase work that you consider to be relevant to what we are trying to achieve or that you feel might speak strongly of your sense of work, commitment & style. If you have worked with others, not for profit, please include that work here too.
  • Demonstrate possession of qualifications and experience required
• Financial Proposal
  • The consultant shall provide a daily rate or rate card
  • All applicable taxes should be quoted separately
  • If the financial proposal does not mention taxes, GE shall assume that these are inclusive.

In their proposal, the bidder must demonstrate an understanding of the requirements described in the RFP and demonstrate how the bidder will meet the requirements of the evaluation criteria.

GE is not liable for any cost incurred during the award/contract preparation, submission, or negotiation of the award/contract. All submitted documentation and/or materials shall become and remain the property of GE.

VALIDITY of the proposal shall be for 90 days from the date of bid closure.

Evaluation Criteria

The criteria against which proposals will be evaluated are listed below:

• Experience and Past performance (As demonstrated in the applicant proposal)- 50%
• Price, Inclusive of all delivery fees and taxes-50%

Tax

Applicants are advised to ensure that they have a clear understanding of their tax position with regards to provisions of their local jurisdiction tax legislation when developing their proposals.

Safeguarding

You may be required to undertake safeguarding checks. Shortlisted consultants will be assessed on our organisational values at the interview stage. The successful consultant will be expected to adhere to our safeguarding policy. We encourage you to read and understand our safeguarding policy, the executive summary of which can be found Here. We have zero tolerance for all forms of violence against children, beneficiaries and staff.

Disclaimer

GE reserves the right to determine the structure of the process, number of short-listed participants, the right to withdraw from the proposal process, the right to change this timetable at any time without notice and reserves the right to withdraw this tender at any time, without prior notice and without liability to compensate and/or reimburse any party. GE shall inform ONLY successful applicant(s). The process of negotiation and signing of the contract with the successful applicant(s) will follow.

Equal Opportunities

Girl Effect is committed to equal opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity or expression. We are proud to be an equal opportunity workplace.

We are committed to building an organisation that is increasingly representative of, and works extensively with, the communities that we serve. To this end, due regard will be paid to procuring consultancy service organisations and individuals with diverse professional, academic and cultural backgrounds.