National UNV Revenue Strategy Implementation Specialist with UNICEF based in Amman, Jordan

Mission and objectives

UNICEF was established in 1946 to supply emergency relief to millions of children suffering in the aftermath of World War II. The organization still functions to ease the suffering of millions of children in emergency situations across the world. UNICEF also focuses on the protection and promotion of child rights, working for the survival, protection, education and healthy development of every child. Recently UNICEF ran a discovery process to define a new Digital Revenue Strategy to accelerate digital growth. Our vision: becoming the largest and most successful non-profit digital fundraising program in the world. Within this context UNICEF MENA Regional Office is looking to build Individual Giving through digital channels to long term achieve a balanced financing of UNICEF core activities. This approach requires good knowledge of the regional context where UNICEF operates.

Context

The assigned UN Volunteer will support UNICEF’s project to grow on a digital transformation journey to increase revenues and make an impact on children’s lives around the world. He/she will be supporting the Digital Strategy implementation Specialist and the Resource Mobilization and Communications Teams in the Middle East and North Africa (MENA) Regional Office, based in Amman, Jordan. He/she will be working with highly committed and performance-driven teams responsible for overseeing the start-up of an Individual Giving (IG) fundraising program that is exploring creative and innovative strategies to engage and cultivate relationships with individual donors in MENA, particularly Gulf Cooperation Council (GCC) countries, contributing to the diversification of sustainable and quality income streams for UNICEF. The role will be guided and supported by senior colleagues in the digital team in PFP or a digital agency. UNICEF is at an exciting time as it expands its digital footprint, and great professionals to support this challenge are needed.

Task description

Under the direct supervision of MENARO or his/her designated mandated representative(s), the UNV Digital Revenue Strategy Implementation Specialist will:

• Develop and manage a tracker that shows project delivery against scope that is updated to reflect status of tasks, resourcing, responsibilities, and milestones.

• Set up of analytics and monitoring and landing page creation and optimization • Implement digital fundraising activities, such as email programs, SEO/SEM, social media etc. within the overall IG activities, either directly or via agencies and/or other support

• Monitor, evaluate and share results on an ongoing basis

• Constantly drive improvement in the paid digital and social advertising usage, budget recommendations, revenues and ROI in markets.

• Advertising campaign planning, implementation, optimization, and performance review to meet the objectives and SLAs for emergency response. Aim for constant improvement of paid advertising support in the response to emergencies.

• Best practices from social platforms and main markets are identified, documented, shared and effectively used and supported in other markets.

• Drive the improvements of ROI on advertising budgets in support of the Digital Revenue strategy and targets.

• Any other related tasks may be required or assigned by the supervisor.

Furthermore, UN Volunteers are encouraged to integrate the UN Volunteers programme mandate within their assignment and promote voluntary action through engagement with communities in the course of their work. As such, UN Volunteers should dedicate a part of their working time to some of the following suggested activities:

• Strengthen their knowledge and understanding of the concept of volunteerism by reading relevant UNV and external publications and take active part in UNV activities (for instance in events that mark International Volunteer Day);

• Be acquainted with and build on traditional and/or local forms of volunteerism in the host country;

• Provide annual and end of assignment self-reports on UN Volunteer actions, results and opportunities.

• Contribute articles/write-ups on field experiences and submit them for UNV publications/websites, newsletters, press releases, etc.;

• Assist with the UNV Buddy Programme for newly-arrived UN Volunteers;

• Promote or advise local groups in the use of online volunteering or encourage relevant local individuals and organizations to use the UNV Online Volunteering service whenever technically possible.

Entitlements:

National UN Specialist Volunteers in Jordan are entitled to:

• Monthly Volunteer Living Allowance (VLA) at the amount of JOD 1,068.5;

• Annual and learning leaves;

• Free Medical and life insurance;

• Free access to different learning platforms. For more information on UN Volunteer benefits, entitlements and support, please visit: https://www.unv.org/volunteer-your-country-conditions-service

Eligibility criteria

Nationality

Candidate must be a national or legal resident of the country of assignment.

Requirements

Required experience

5 years of experience in Project management and communications experience are required. · International fundraising experience is an asset. · Experience in media campaigns, of which specifically for paid social campaigns for direct response, either on advertiser or agency side. · Direct experience in social networks, sales and advertising.. · Experience in fundraising and/or sales or B2C service subscriptions with demonstrable record in getting strong results in acquisition, conversion and retention through paid social campaigns. · Expertise and knowledge in specific areas relevant to fundraising and/or marketing: paid media, social media, customer journeys (UX and CRO aspects), marketing technology for paid social and display advertising (1st and 3rd party data integrations, campaign management platforms, ad serving and tracking) and optimizing revenue strategies, is required. · Understanding and experience of Google Analytics products, and Salesforce products is an ad-vantage. · Knowledge of the UN system is an advantage. · International experience, either professional and/or personal, is an advantage · Expertise in project management software tools (Microsoft), methodologies (Agile, Kanban), and best practices is required. · Proven ability to solve problems creatively. · Excellent analytical skills · Strong interpersonal skills and extremely resourceful. · Knowledge of another UN official language is an asset.

Area(s) of expertise

Business management

Languages

Arabic, Level: Fluent, Required English, Level: Fluent, Required

Required education level

Bachelor degree or equivalent in Communications, Marketing, business, or a related field is required.

Competencies and values

• Professionalism. • Integrity. • Teamwork and respect for diversity. • Commitment to continuous learning. • Planning and organizing. • Communication. • Flexibility. • Genuine commitment towards the principles of voluntary engagement, which includes solidarity, compassion, reciprocity and self-reliance; and commitment towards UNICEF, MENARO’