Date: 8th – 11th July 2024
Course Fee: $ 700
Venue: Meridian Hotel, Nairobi.


The “Mastering Proposal Writing and Fundraising: A Comprehensive 4-Day Workshop” responds to the growing need for organizations and individuals to effectively secure funding in an increasingly competitive environment. Developed by seasoned fundraising professionals and grant writers, this workshop has successfully trained numerous participants over the years, helping them to craft compelling proposals and implement effective fundraising strategies. The workshop has evolved to include the latest trends and best practices in the field, ensuring that participants are equipped with cutting-edge knowledge and skills.


Course Objectives

  • Understand the Fundamentals: Gain a solid understanding of the key principles of proposal writing and fundraising.
  • Develop Winning Proposals: Learn to create persuasive and well-structured proposals that capture funders’ attention.
  • Master Fundraising Techniques: Acquire effective fundraising strategies and techniques to diversify funding sources.
  • Enhance Communication Skills: Improve the ability to communicate project needs and impacts to potential donors and stakeholders.
  • Apply Practical Tools: Utilize practical tools and templates to streamline the proposal writing and fundraising processes.


Course Brief


Introduction to Proposal Writing and Fundraising

Welcome and introductions

Overview of proposal writing and fundraising landscape

Importance of proposals and fundraising in project success

Key components of a successful proposal

Group discussions and case studies


Research and Planning

Identifying potential funders and resources

Conducting needs assessments and defining project goals

Creating a project plan and timeline

Practical exercises in funder research

Developing a funding strategy


Writing Winning Proposals

Structuring a proposal: Sections and content

Crafting a compelling narrative

Writing clear and concise objectives and outcomes

Budgeting and financial planning for proposals

Peer review and feedback sessions


Effective Fundraising Techniques

Understanding different types of fundraising (grants, donations, events, etc.)

Building and maintaining relationships with donors

Using social media and digital platforms for fundraising

Strategies for donor engagement and retention

Hands-on fundraising activity


Presenting and Submitting Proposals

Designing impactful presentations for funders

Pitching techniques and storytelling

Finalizing and submitting proposals

Evaluating proposal success and learning from feedback

Workshop wrap-up, action planning, and feedback session


This 4-day onsite training workshop offers an immersive learning experience, providing participants with the essential skills and knowledge to excel in proposal writing and fundraising.

To register for the course, contact:

The Director of Admissions
Strategia, Netherlands
Rotterdam, Netherlands

Tel: +31 616950 384