Campaign Manager

About Magenta

MAGENTA is a women-owned and women-led social and behaviour change (SBC) agency that specializes in understanding human decision-making processes to design and deliver complex research and implementation programs in development, fragile, and conflict-affected environments. MAGENTA brings together a team of experts with collective experience of over 30 years in developing evidence-based SBC strategies and delivering impactful communications. Headquartered in Amman, Jordan and operating across the Middle East, Africa, Asia, and Latin America, MAGENTA has delivered over 300 projects over the last 8 years.

About the Project

MAGENTA is bidding to implement a behavioural communication campaign to address air quality and waste management challenges in Greater Cairo. The project seeks to influence positive environmental behaviours by designing and disseminating compelling, locally relevant content across digital, traditional, and community-based channels. The campaign will raise awareness around the health and environmental impacts of vehicle emissions, household and healthcare waste, and promote the adoption of protective and sustainable practices among residents. The project activities include the rollout of two flagship campaigns on air quality and solid waste management, as well as the development of three strategic sub-campaigns. Content and engagement strategies will be rooted in behavioural science and tailored to different target audiences, leveraging partnerships with local influencers, schools, transport authorities, and the private sector.

About the Campaign Manager Role

The Campaign Manager will play a central role in the development, coordination, and quality assurance of campaign strategies, implementation, and evaluation. This includes managing creative production, aligning campaign activities with behavioural insights, supervising partnerships, and ensuring message coherence across media channels and stakeholder engagements.

Tasks and Responsibilities

Campaign Design and Strategy

• Lead the development and refinement of the overarching campaign concept, slogan, messaging strategy, and visual identity.
• Translate behavioral insights into creative communication approaches tailored to diverse audiences (e.g., households, youth, health professionals).
• Support segmentation strategies for different target groups, particularly within high-density and underserved communities.

Communication and Media Planning

• Design and manage the integrated media strategy across TV, radio, social media, OOH, and public transport.
• Oversee production of key content: PSAs, social media campaigns, digital assets, school kits, and print materials.
• Supervise media buying, dissemination scheduling, and message placement across channels.
• Monitor reach, engagement, and effectiveness of communication outputs in line with campaign KPIs.

Stakeholder Engagement and Coordination

• Liaise with campaign partners including media outlets, schools, healthcare institutions, NGOs, and private sector actors.
• Establish partnerships to amplify campaign visibility and co-create incentives (e.g. transport discounts, app integrations).
• Coordinate with app development partners to ensure aligned messaging for the AQI mobile platform.

Reporting and Measurement

• Ensure campaign activities are documented and reported on in a timely manner.
• Collaborate with the M&E team to track impact using pre/post surveys, social media analytics, and audience feedback.
• Contribute to the preparation of lessons learned and sustainability recommendations.

Profile Specifications

Required Qualifications

Profiles that do not meet any of the criteria below will not be considered

• Minimum 15 years of progressive experience in strategic communications, marketing, or campaign management in Egypt or the MENA region.
• Master’s degree in communications, Marketing, Behavioural Science, or a related field.
• Demonstrated track record in designing and implementing multi-channel communication campaigns with measurable results.
• Strong understanding of Egypt’s media and public engagement landscape.
• Proven ability to work across both digital and traditional media formats (TV, print, social media, radio, experiential).
• Fluency in Arabic and strong proficiency in English.

Desirable Skills

Profiles that meet the criteria below will be favoured

• Certification in behavioural insights or social and behaviour change communication (SBCC).
• Expertise with environmental or public health / climate related campaigns.
• Advanced data literacy in tracking tools and social media analytics platforms.

Operational Considerations

• This is a part time role at 50% capacity. The campaign manager may be asked to work outside standard hours on occasion to support urgent communication needs.
• Work will be conducted remotely, with regular in person check-ins and regular full days at client or partner sites.
• The internal team at MAGENTA will provide branding guidance, quality control, and access to design files or templates.
• This assignment is expected to take place over 18 months.