Digital Engagement Officer

FIXED-TERM, FULL-TIME JOB VACANCY

Digital Engagement Officer

Public Engagement and Campaigns Division

New York or Washington D.C Preferred

Application Deadline: June 5, 2022

The Public Engagement and Campaigns Division of Human Rights Watch (HRW) is seeking a Digital Engagement Officer. The Public Engagement and Campaigns team is the digital mobilization hub for HRW and oversees multiple public engagement initiatives.

The Digital Engagement Officer will be responsible for managing email marketing and petition strategy to support HRW’s digital campaigning efforts. The Officer will serve as the hub of the team overseeing the implementation of Salesforce Marketing Cloud and Engaging Networks as well as maintaining the team’s campaign calendar. The Officer will work closely with our Digital Engagement Strategist to coordinate paid media efforts to maintain the health and growth of the email list. The Officer will also be responsible for leading the team in email and petition best practices and ensuring that the organizational and campaign goals are met.

This is a fixed-term, full-time position for two years, with a possibility of extension. The Officer will ideally be based in New York or Washington, D.C. and reports to the Digital Engagement Strategist based in New York.

Due to COVID-19, many of our global offices are currently operating in reduced capacities. The successful candidate may be required to work remotely if local mandates necessitate. We recognize that this moment, during the pandemic, is a uniquely difficult time for most people, particularly those with caregiving responsibilities, and we aim to be as flexible and supportive as possible in both the recruitment for and onboarding of this position.

Responsibilities:

1. Grow, maintain, and engage HRW’s advocacy and campaigning email list;
2. Design and implement advocacy email campaigns in Salesforce Marketing Cloud;
3. Manage the advocacy email marketing calendar;
4. Build and maintain campaign petitions in Engaging Networks;
5. Support institutional strategy on audience growth in coordination with the Marketing team;
6. Develop and support supporter journeys in coordination with the Marketing, Digital, and Campaigns teams;
7. Review all advocacy email and campaigns petitions with particular attention paid to tone, voice, clarity, and design;
8. Conduct regular reporting on audience files;
9. Oversee A/B testing for optimizing emails;
10. Analyze and report on campaign performance and suggest improvements;
11. Ensure emails and petitions follow industry policies and best practices; and
12. Perform other responsibilities, as required.

Qualifications:

Education: A bachelor’s degree or equivalent experience in Marketing, Digital Technologies, Communications, Business, or related field is required.

Experience: A minimum of three years of experience in email marketing, digital marketing, and/or audience development is required.

Related Skills and Knowledge:

1. Familiarity with Salesforce Marketing Cloud or similar product experience for email marketing is required. Familiarity with web languages, such as HTML, is preferred.
2. Experience using petition and digital campaigning software like Engaging Networks is preferred.
3. Demonstrated understanding of marketing automation is required.
4. Experience working with and negotiating with vendors/salespeople is required.
5. Excellent grasp of copywriting for advocacy and campaigning audiences is required.
6. Background in design is desired.
7. Excellent oral and written communication skills in English is required.
8. Demonstrated ability to collaborate, manage multiple projects, and meet deadlines is required.
9. Experience running SMS marketing campaigns is preferred.

Salary and Benefits: HRW seeks exceptional applicants and offers competitive compensation and employer-paid benefits.

How to Apply: Please apply immediately or by June 5, 2022 by visiting our online job portal at careers.hrw.org and attaching a letter of interest and CV or resume. No calls or email inquiries, please. Only complete applications will be reviewed and only shortlisted candidates will be contacted.

If you are experiencing technical difficulties with your application submission, or if you require accommodations during the application process, please email recruitment@hrw.org. Due to the large response, application submissions via email will not be accepted and inquiries regarding the status of applications will go unanswered.

Human Rights Watch is strong because it is diverse. We actively seek a diverse applicant pool and encourage candidates of all backgrounds to apply. Human Rights Watch does not discriminate on the basis of disability, age, gender identity and expression, national origin, race and ethnicity, religious beliefs, sexual orientation, or criminal record. We welcome all kinds of diversity. Our employees include people who are parents and nonparents, the self-taught and university educated, and from a wide span of socio-economic backgrounds and perspectives on the world. Human Rights Watch is an equal opportunity employer.

Human Rights Watch is an international human rights monitoring and advocacy organization known for its in-depth investigations, its incisive and timely reporting, its innovative and high-profile advocacy campaigns, and its success in changing the human rights-related policies and practices of influential governments and international institutions.