Project Coordinator, Marketing and Promotion

About the Role

*Please submit your CV in English*

The Global Alliance for Improved Nutrition (GAIN) is seeking a Project Coordinator, Marketing and Promotion to develop and test ways to promote safe and nutritious vegetables at retail outlets relevant for low-income households. This role will be offered on a three(3) year fixed term contract, subject to availability of funding and will be based in Cotonou, Benin.

The Project Coordinator, Marketing and Promotion will be part of a team that ensures coordination and cohesion among programmatic strategies, technical support and advice for the co-designing, implementing, and monitoring of marketing / demand generation strategies for the vegetable project in Benin and will support with integrating these with other components such as Supply and Enabling Environment.

The position holder will be responsible for providing marketing and promotion expertise and advice throughout the planning and design process for marketing / demand generation campaigns and strategies under GAIN projects in Benin. The Project Coordinator, Marketing and Promotion will also work to convert market research into locally applicable solutions while demonstrating retail promotion expertise.

Key Responsibilities include:

• Provide marketing and promotion expertise and advice throughout the planning and design process for marketing / demand generation campaigns and strategies under GAIN projects in Benin.
• Select and manage the relationship with research, advertising, design, media and promotion agencies, review and develop relevant agency briefs.
• Manage agencies to implement and deliver various parts of the workplan, including supervision of agency’s’ work to ensure quality of deliverables, workflow for review of deliverables by relevant GAIN staff.
• Contribute to the review and development of the last mile distribution strategy and small retailer engagement, including suppliers, brokers, and promotion agencies.
• Work with technical reports (media coverage reports, retail sales reports, consumer. insight reports) & monitoring data to develop or revise strategies and prepare recommendations.
• Lead the development and dissemination of content that raises the awareness of the organization work in Benin (e.g., press releases, videos, pamphlets, publications, articles etc.) with special consideration to the variety of targeted audiences.
• Actively work on stakeholder mapping and management of key interest groups (SafeVeg, government, regulatory agencies and other government agencies on successful implementation of the programme.
• Organise and maintain frequent field visits to ensure that project progress is on track and the risk mitigation plan is up to date.

About you

The ideal candidate should have experience of promoting and working through different types of retail channels (i.e., retail, wholesale, B2B, direct consumer) prevalent in the country including with small retailers, demonstrate ability to interpret technical reports (media coverage reports, retail sales reports, consumer. insight reports) & monitoring data to develop or revise strategies and prepare recommendations. Ability to lead the development and dissemination of content that raises the awareness of the organization work in Benin (e.g., press releases, videos, pamphlets, publications, articles etc.) with special consideration to the variety of targeted audiences will be an added asset.

The post holder should have proven experience in marketing or brand management, managing various types of agencies within Benin – creative, media, in-field promotion etc. and executing effective campaigns through them. Experience in marketing activities that addresses urban Bop consumer’s concerns and succeeds in increasing purchases will be an added advantage.

You should have a passion for designing elaborate marketing strategies that would create impact at consumer level. The candidate should have an education background in in communications and marketing management/ social science/ economics/business or related work experience.

About our Offer

The starting gross salary on offer for this role is from XOF 10’351’440– XOF 11’811’504 per annum, depending on experience.

GAIN has a fair and competitive salary structure that allows for annual progression subject to good performance. In addition, GAIN offers a total of 37 days holiday per year (including annual leave, public holidays and additional office closure days), an attractive pension scheme and competitive insurance cover including health, travel and life assurance. We are committed to the health of our staff, especially in these challenging times, and have developed a programme of wellbeing that includes flexible and hybrid working, additional leave allowances, wellbeing days, mindfulness coaching and access to independent and confidential counselling.

GAIN also has a strong commitment to professional development. We will support you to grow in your career through both formal and informal training, and are committed to providing opportunities through internal recruitment, secondments, and promotion. All of this is delivered in a supportive and collaborative environment.

About GAIN

The Global Alliance for Improved Nutrition (GAIN) is a Swiss-based foundation launched at the United Nations in 2002 to tackle the human suffering caused by malnutrition. Due to COVID19, conflict in Ukraine and climate change, malnutrition and hunger have worsened significantly since 2019, reversing a decade of progress. There is growing recognition that our food systems need to change if we are to reverse these trends.

GAIN’s Strategy aims to transform food systems to make healthier diets from sustainable food systems accessible to all people and especially those whose are most vulnerable to shocks. By 2027, we aim to improve the access of 1.5 billion people to nutritionally enhanced staple foods, improve the access of 25 million people to healthier diets, and support positive food system change in 10 countries. This is bold and complex, and the only way to achieve this is to work together with partners including governments, businesses, and civil society at the country and global level. These goals, and the ways of achieving them, build on our twenty-year legacy of transforming people’s lives with improved nutrition through concerted action and effective policy change.

Our Working Culture and Environment

We provide a flexible working environment that includes a combination of home and office working opportunities through our global hybrid working policy. This encourages our staff to have a healthy work-life balance and increases staff motivation, enriches employee wellbeing, and improves performance and productivity.

All of our positions are based in one or more of GAIN’s designated offices as stated on our job advertisements. Successful candidates will be based in one of GAIN’s country offices and must have the existing right to live and work within a reasonably commutable distance of the relevant city / cities in which the role is advertised. Please note, that GAIN does not sponsor working visas and relocations.

GAIN reserves the right to withdraw an offer of employment for candidates who are considered to ineligible under the above conditions during or after the recruitment process.

Applicants must have the right to work and be currently based in the advertised country location, to be eligible to apply for this position.