Marketing Consultant

Result of Service

The consultant is expected to deliver comprehensive marketing products for Pooled Funds that will help increase their income. Marketing products will be accompanied by a guidance note that will provide the following:

1. Marketing Strategy
   1. Mapping exercise with DRS, ERPS, GLOs, SCB, PFMB and others to determine what is needed, what products are missing.
   2. Analysis of successful marketing products (and lessons) of other pooled funds and stakeholder feedback
   3. Identification of differentiated audience needs and requirements.
   4. Marketing Plan
      1. Proposed marketing products in response to such needs and requirements.
      2. Communication plan for the marketing products (incl. distribution channels, responsibilities, timing/sequencing).
      3. Key Performance Indicators (KPIs).
2. Marketing product templates (e.g. topline reference messages, brochure, pitch deck, standard presentation, explainer animation etc.), reflecting branding and messaging targeted to different, key audiences (governments, private sector companies, foundation, high-net worth individuals).
3. Testing in the Gulf. Report on multivariate testing of marketing product templates with various target groups in the Gulf to optimize user experience.

Work Location

Remote

Expected duration

1/12/23-15/2/2024

Duties and Responsibilities

Under the supervision of the Chief of DRS, and support from a reference group made of focal points from OCHA’s PRMB (DRS and ERPS), PFMB, RSB and SCB, the Consultant will have the following duties and responsibilities:

a. Review existing OCHA documents, reports and communication materials to gain insight into OCHA’s existing marketing work and messaging.

b. Review CERF and CBPF existing marketing tools and identify gaps and areas for improvement.

c. Conduct extensive stakeholder interviews and surveys with stratified donor groups to gather input and feedback on CERF and CBPF’s perceived value and areas for improved marketing.

d. Review other humanitarian agencies’ product for best practices and identify opportunities for replication as well as differentiation.

e. Develop a mix of marketing products that promote the value proposition of CERF and CBPFs as worthwhile investment tools adapted for respective donors.

f. Test the marketing products developed with key donor groups in the Gulf to ensure their effectiveness and adjust, as needed.

Qualifications/special skills

o Advanced university degree (Master’s degree or equivalent) in Marketing, communications, journalism or a related field, is required. A first-level university degree in combination with two additional years of qualifying work experience may be accepted in lieu of the advanced university degree.

o A minimum of five years of professional work experience in marketing business in international affairs, fundraising/resource mobilization, public policy, public administration, or another relevant social science and/or a professional qualification in fundraising or related field is required.

o Previous experience in developing marketing products in the humanitarian sector for UN or non-governmental organizations is required.

o Knowledge of a broad range of multilateral actors, such as UN agencies, International Financing Institutions, and humanitarian coordination mechanisms, including partnership in the Gulf region is desirable.

o Experience in writing high-quality analytical reports is desirable.

o Experience in working under the rules and regulations of the organization and the working culture and methods of the United Nations Secretariat is desirable.

Languages

Fluency in English is required.

No Fee

THE UNITED NATIONS DOES NOT CHARGE A FEE AT ANY STAGE OF THE RECRUITMENT PROCESS (APPLICATION, INTERVIEW MEETING, PROCESSING, OR TRAINING). THE UNITED NATIONS DOES NOT CONCERN ITSELF WITH INFORMATION ON APPLICANTS’ BANK ACCOUNTS.